GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Menards, Amazon and Home Depot, Royal Oak's retail footprint is heavily concentrated in home improvement retail. Lowe's alone accounts for 53.2% of year-to-date revenue, with Menards contributing 27.2%, leaving Amazon at 13.2% and Home Depot at just 6.4%. Momentum weakened over the summer, with revenue falling 45.0% month-over-month and down 45.7% across the June–August tracking window. Pricing moved in the opposite direction, as the average selling price climbed 16.1% month-over-month to $13.65 and rose 10.7% over the same period. That leaves the year-to-date average product price at $11.85, suggesting recent gains have been driven by mix and price rather than volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Oak.
BY REVENUE
Royal Oak sells 21% online and 79% offline. Online runs through 3 channels; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 65K ratings on 4 channels, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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