Gracious Living

Gracious Living Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Menards, Lowe's, Ace Hardware, Home Depot and Amazon shows Gracious Living, a privately held brand within the Amara Industries group, concentrating the majority of its year-to-date revenue at a single retailer. Menards.com alone accounts for 53.1% of revenue share, with Lowe's at 21.0% and Ace Hardware at 10.8%, leaving Home Depot (8.7%) and Amazon (6.3%) as comparatively minor contributors. The average product price sits at $24.01 year to date, though the most recent month tracked reached $31.90, a 30.4% month-over-month increase and a 42.9% rise across the measured period. That pricing strength has not translated into top-line growth, as revenue fell 8.2% month over month and 44.0% over the tracked window. The combination of rising average prices and declining revenue points to a volume-driven contraction rather than a pricing problem.