GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through August 31, 2026 across Amazon, Menards, Lowe's, and Ace Hardware, Whitmor commands an average product price of $20.87. Amazon dominates the brand's revenue mix at 63.1% share, followed by menards.com at 23.4%, while lowes.com (6.7%) and acehardware.com (6.5%) round out a long tail of roughly 13% combined. Momentum has softened recently, with revenue falling 14.0% month over month and declining 6.1% across the June through August tracking window. Pricing, by contrast, has trended upward overall, rising 3.2% over the same period despite a 3.8% dip in the most recent month to $21.25. The divergence between higher average prices and falling revenue suggests unit volume, rather than pricing pressure, is the key variable to watch heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whitmor.
BY REVENUE
Whitmor sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 14% in Apr to 70% in Aug.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 3.66M ratings on 4 channels, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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