GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon from January 1 to August 31, 2026, Lego posted an average product price of $38.08. Amazon accounted for 98.4% of the brand's year-to-date revenue share, making it effectively the sole tracked channel driving performance. Revenue softened over the summer timeseries window of June 1 to August 31, 2026, falling 8.4% month over month and 7.9% across the full period. Average price followed a similar downward path, slipping 5.1% month over month to $37.72 and 8.4% overall, suggesting promotional pressure or a shift toward lower-priced assortment. Top-selling items skewed well above that average, led by the LEGO Editions FIFA World Cup Official Trophy set at $199.99 and the Star Wars Imperial Star Destroyer at $159.99, pointing to a premium collector segment that sits far outside the brand's typical price band.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lego on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lego.
BY REVIEW COUNT
Across 7.3M ratings on 2 channels, Lego averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 7.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$8M
Revenue
$139.99
Price
$4.41M
Revenue
$199.99
Price
$4.33M
Revenue
$109.20
Price
$1.47M
Revenue
$159.99
Price
$949K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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