GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com and homedepot.com, Level — a brand within Swedish access-solutions group ASSA ABLOY (Nasdaq Stockholm: ASSA B) — recorded an average product price of $109.80. Distribution is heavily concentrated, with Amazon accounting for 95.2% of year-to-date revenue, while lowes.com and homedepot.com contribute just 3.1% and 1.3% respectively. Revenue softened over the June–August window, falling 12.4% month-over-month in the latest period and 1.4% overall across the timeseries. Pricing followed a similar path, with the average selling price dropping 9.5% month-over-month to $101.31 and easing 3.3% over the tracked quarter. The combination of a narrowing price point and near-total reliance on a single marketplace channel makes diversification the clearest strategic lever for the brand heading into the next cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Level on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Level.
BY REVIEW COUNT
Across 31K ratings on 3 channels, Level averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$189.91
Price
$4.18K
Revenue
$152.62
Price
$2.59K
Revenue
$277.48
Price
$2.22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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