GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Rainbrella across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to August 31, 2026, showing an average product price of $12.37. Distribution is heavily concentrated, with lowes.com accounting for 62.3% of year-to-date revenue and acehardware.com a further 34.3%, leaving homedepot.com (1.8%) and Amazon (1.6%) as marginal contributors. Momentum has been positive over the June–August timeseries window, with revenue up 11.1% overall and 8.0% in the most recent month versus the prior month. Pricing has held remarkably steady across the same stretch, easing just 0.4% overall to $12.24, suggesting growth is volume-led rather than discount-driven. The brand sits under Big Time Products, a subsidiary of Hillman Solutions Corp. (NASDAQ: HLMN), giving it the retail shelf access that explains its two-account concentration.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rainbrella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rainbrella.
BY REVENUE
Rainbrella sells 9% online and 91% offline. Online runs through 3 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 5.2K ratings on 3 channels, Rainbrella averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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