GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through August 31, 2026 across Amazon, Menards and Home Depot, Wrangler — a named segment of Kontoor Brands (NYSE: KTB) — has grown revenue 11.9% over the measured period. Amazon dominates the mix with an 84.2% revenue share, leaving menards.com at 11.8% and homedepot.com at just 3.1%. The brand's average product price sits at $35.01, up 1.1% across the period, with the most recent month reading $35.88 after a 1.2% month-over-month dip. Momentum cooled late in the window, as revenue fell 6.1% versus the prior month. Price positioning varies sharply by channel, ranging from roughly $27–$42 on Amazon to a $62.05 comforter set at Home Depot and a $4.44 cap at Menards.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wrangler.
BY REVENUE
Wrangler sells 86% online and 14% offline. Online runs through 2 channels; offline through 2. Online share has moved from 18% in Apr to 88% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.86M ratings on 3 channels, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.86M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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