GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across homedepot.com, lowes.com, Amazon and menards.com, Steelman — a brand of privately held JS Products — maintains a broad but home-improvement-weighted retail footprint. Home Depot leads the brand's revenue mix at 39.4%, followed closely by Lowe's at 31.7% and Amazon at 26.3%, while Menards contributes just 1.5%. That near-even three-way split suggests no single channel dictates the brand's trajectory, an unusual balance for a tool brand of this scale. Pricing has been the clearer growth lever: the average product price rose 7.5% over the tracked period to $23.66 in the most recent month, a 3.9% month-over-month gain, against a blended average of $22.42. Revenue climbed 11.0% month over month yet finished only 0.6% above its starting point, pointing to a volatile stretch that ended on an upswing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 71K ratings on 5 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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