GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Best Buy and Amazon, Alienware — a brand owned by Dell Technologies (NYSE: DELL) — held an average product price of $592.13 over the period. Best Buy accounted for the larger share of revenue at 55.8%, with Amazon contributing the remaining 44.2%, indicating a relatively balanced two-retailer split. Momentum softened over the summer months, with revenue falling 7.2% month over month and declining 13.6% across the tracked trend window. Pricing followed a similar path, easing 6.3% month over month to an average of $555.69 and finishing 7.7% lower overall. Together, these figures point to simultaneous pressure on both volume and realized price, suggesting discounting has yet to offset the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 42% online and 58% offline. Online runs through 1 channel; offline through 1.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 25K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,067.12
Price
$2.11M
Revenue
$2,974.47
Price
$1.35M
Revenue
$2,665.85
Price
$1.11M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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